Difference between Basic and Applied Research

Basic research	Applied Research
Purpose	purpose
-          Expand knowledge of  business process and management	-          Improve understand of particular business or management problem
-          Results in universal principles relating to the process and its relationship to outcomes.	-          Results in solution to problem
-          Finding of significance and value to society in general	-          Finding of practical relevance and value to manager(s) in organisation(s)
Context	Context
-          Undertaken by people based in universities	-          Undertaken by people based in a variety of setting including organisations and universities
-          Choice of topic and objectives determined by the researcher	-          Objectives negotiated with originator
-          Flexible timescales	-          Tight timescales